Book Image

Joomla! Search Engine Optimization

By : Ric Shreves
Book Image

Joomla! Search Engine Optimization

By: Ric Shreves

Overview of this book

Joomla! is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.Joomla! Search Engine Optimization will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.In Joomla! Search Engine Optimization you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your particular site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign. Joomla! Search Engine Optimization will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.
Table of Contents (11 chapters)

Summary


In this chapter we've looked at how you can add extensions to your site to enhance search engine optimization. We focused our attention on the Joomla! extensions directory, which contains a comprehensive listing of the options available for your site. Some of these extensions are simple and perform only one dedicated task, while others are more complex and offer a suite of tools rolled up into one single package.

This chapter identified the top SEO extensions for Joomla! 2.5.x and described what they can do for you. We covered both free and commercial extensions. We then showed you how you can install and configure a specific set of those extensions to create a solid foundation for your SEO efforts - all free of charge.

In the next chapter we will discuss what you need to do to get ready to launch your site; that is, the hands-on SEO work you should do in the lead up to launching (or re-launching) a site.