Book Image

Joomla! Search Engine Optimization

By : Ric Shreves
Book Image

Joomla! Search Engine Optimization

By: Ric Shreves

Overview of this book

Joomla! is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.Joomla! Search Engine Optimization will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.In Joomla! Search Engine Optimization you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your particular site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign. Joomla! Search Engine Optimization will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.
Table of Contents (11 chapters)

Determining your SEO strategy


Do not underestimate the importance of creating a coherent SEO strategy. As we have stated several times in this book, SEO is a process. Like any process, you need to establish a set of parameters to guide the process, and help ensure that your efforts are coordinated and therefore more likely to help advance your overall goals. There are many factors that affect a site's search engine optimization, hence, no part of the process exists in isolation and it is necessary to make sure all your efforts keep the same goal in mind.

Identifying keywords

For most companies, the initial steps in setting an SEO strategy focus on defining the product priorities and the target markets. As those issues are typically driven by the particular concerns of specific businesses, we're going to focus this discussion on the next step in the strategy process, that is, determining which keywords and phrases are most likely to deliver the type of traffic the site needs.

Start the keyword...