Book Image

Drupal Search Engine Optimization

By : Ric Shreves
Book Image

Drupal Search Engine Optimization

By: Ric Shreves

Overview of this book

Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it. Drupal SEO will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO. In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign. Drupal SEO will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.
Table of Contents (11 chapters)

Setting up taxonomy and tagging


Drupal comes bundled with a content tagging functionality . The system allows you to create tags either before, or during, content creation and associate those terms with content items. The tags can also be grouped together into "vocabularies".

Tagging provides a useful way for your site visitors to discover and access related content. Tags also create useful SEO opportunities; use them to add keyphrases and related concepts to your content items. Going further, in Drupal, it's easy to create menu items from your tags, allowing you to build pages that contain all the content items that have been tagged with a particular term. When you combine the ability to create tag pages with the functionality of the path module, you wind up with a great way to produce URLs and content pages that solidly reinforce your keyphrases strategy.

Note

Though it is a bit outside the scope of this book, note that you can edit your content types to force users to select tags from a...