This chapter covers the basic SEO-related configuration options inside the default Drupal installation. At the end of this chapter, you should be able to do basic site configuration, set up search engine friendly URLs, and set up taxonomy and RSS—search engine optimization to the extent permitted by the default Drupal system.
Of the concepts discussed, the most important by far is the creation of SEF URLs. This feature is a necessity and you should complete this task before going any further in this book. Remember the completion of that task requires both the enabling of Clean URLs and the Path module and, to make the most of this, you should manually tailor your URL aliases for your content items. If SEO is a priority for your site, you must master this technique.
In the latter portion of the chapter, we covered how to use Drupal's taxonomy and tagging functionality to advance your SEO efforts and how to set up your site's RSS feeds.
Looking forward, in the next chapter we discuss...