Book Image

Drupal Search Engine Optimization

By : Ric Shreves
Book Image

Drupal Search Engine Optimization

By: Ric Shreves

Overview of this book

Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it. Drupal SEO will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO. In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign. Drupal SEO will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.
Table of Contents (11 chapters)

Summary


This chapter covers the basic SEO-related configuration options inside the default Drupal installation. At the end of this chapter, you should be able to do basic site configuration, set up search engine friendly URLs, and set up taxonomy and RSS—search engine optimization to the extent permitted by the default Drupal system.

Of the concepts discussed, the most important by far is the creation of SEF URLs. This feature is a necessity and you should complete this task before going any further in this book. Remember the completion of that task requires both the enabling of Clean URLs and the Path module and, to make the most of this, you should manually tailor your URL aliases for your content items. If SEO is a priority for your site, you must master this technique.

In the latter portion of the chapter, we covered how to use Drupal's taxonomy and tagging functionality to advance your SEO efforts and how to set up your site's RSS feeds.

Looking forward, in the next chapter we discuss...