Book Image

Drupal Search Engine Optimization

By : Ric Shreves
Book Image

Drupal Search Engine Optimization

By: Ric Shreves

Overview of this book

Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it. Drupal SEO will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO. In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign. Drupal SEO will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.
Table of Contents (11 chapters)

Installing and configuring common SEO modules


In this section of the chapter, we're going to look at how you can achieve a number of key SEO optimization goals through the installation and configuration of a set of extensions. All of the extensions discussed are non-commercial and are available through the official Drupal site.

Taken together, the extensions listed previously will achieve the following enhancements to your site:

  • Better SEF URL control

  • Improved metadata management

  • Improved title tag management

  • Canonical URLs

  • Creation of an XML sitemap

  • Implementation of social bookmarking tools for your site visitors

If you implement these extensions, and also take full advantage of the clean URLs functionality in the Drupal core, you will be well on your way to having your site on solid SEO footing.

Enhancing SEF URLs

The clean URLs functionality delivered by the Path module in the Drupal core goes only part of the way towards providing you with solid search engine friendly URLs. The Pathauto...