In the previous section we looked at the importance of headings in relation to SEO. Another important factor to consider is your page's metadata.
Metadata is data about data. In simple terms, it's the information about the web page. It is invisible to your human visitors but is visible to the search engines that come to your site. Metadata is stored in meta tags that are hidden in the <head> of the HTML document. As we're using Muse, we don't need to worry about the <head> and <body> tags but we do still need to put the metadata into each of our pages.
The two most important Meta tags used in SEO are description and keywords. Here's how we add them:
1. With the Gear page open in the Design view, choose Page | Page Properties. The page properties dialog box opens.
2. Click on the Metadata tab to see a window similar to the following screenshot:
Here's a brief explanation of the options in the Metadata category: