Writing a regular blog, tutorials, or topical articles related to the products and industry around those products can generate lots of visitors to your website. Planning, as with most things in SEO is probably as important as the actual articles themselves.
Having devised the most appropriate keywords for your site, you are probably half way there on deciding the categories you should divide your articles into. Logical divisions make the customer more likely to see a category that interests them and click to investigate.
If you have lots of articles, then subcategories might be worthwhile as well. In this recipe we will create three categories. One will also have three subcategories within it.