Book Image

Building E-commerce Sites with VirtueMart Cookbook

By : John Horton
Book Image

Building E-commerce Sites with VirtueMart Cookbook

By: John Horton

Overview of this book

VirtueMart is a premier eCommerce solution powered by Joomla!In Building E-commerce Sites with VirtueMart Cookbook you will learn how to create a full-functioning and attractive eCommerce solution with VirtueMart. You will be shown how to install and configure VirtueMart, how to set-up and run your store day-to-day as well as configure and customize the look and feel of your store. With this book by your side, you will be able to overcome as problems setting up, administrating and customizing your eCommerce store! This book finishes with blueprint projects meaning that getting started with VirtueMart is even easier for the novice and aspiring site builder or developer. If you have always wanted to create a professional-looking store, but are worried about the complexity and difficulty involved, then this book is for you! With numerous recipes, practical tips and solutions Building E-commerce Sites with VirtueMart Cookbook will take you through every step required to achieve eCommerce success.
Table of Contents (17 chapters)
Building E-commerce Sites with VirtueMart Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Writing great metadata


Ever looked at the source code of your Joomla!/VirtueMart site?

Apart from the potential information that the search engines can gather about the content on your website, it also has an effect on the likelihood or not of a potential visitor clicking on your link.

Getting ready

The following table provides a quick explanation of the types of metadata:

Type

How it appears in source

Explanation

description

<meta name="description" content="our words here"/>

This is almost certainly the most useful of all the metadata. Not only do all the major search engines read this to help assess the content of the page but often it will be used in their actual search results also.

keywords

<meta name="keywords" content="keyword1, keyword 2 etc"/>

Potentially this is the least important metadata. Some search engines specifically state that they do not use this field anymore. But it is an opportunity to specify exactly what this page is all about and it is a good...