Book Image

Magento: Beginner's Guide

Book Image

Magento: Beginner's Guide

Overview of this book

Magento is one of the most powerful, flexible, and customizable e-commerce systems. It offers you the ability to create and manage a profitable online store. As your online store grows, you can be sure that this robust e-commerce system can handle your needs. However, getting started with Magento can be difficult without the right guidance.Magento Beginner's Guide - Second Edition provides guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.Magento Beginner's Guide - Second Edition guides you through the installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders. You will start with installing Magento on a hosting provider or on your local machine for testing purposes. From there, you will learn everything Magento has to offer, from working with products to adding additional functions.After installing Magento, you'll learn how to set up your first store and add multiple stores in the same environment. One of Magento's strengths, the product catalogue, will also be discussed thoroughly. From there we'll continue to set up payment and shipping methods. You'll learn to use themes to give your store the look and feel you need. As well as that, you'll start using extensions to expand Magento's functionality and you'll learn to process your first orders.You will learn to customize the default Magento storefront so that it becomes your personalized store and also about Magento's directory structure and find out where some of the elements of a store are customized. As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book, you should have a complete, working online store.
Table of Contents (19 chapters)
Magento Beginner's Guide Second Edition
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Index

What is SSL and do I need it?


SSL (Secure Sockets Layer) is the standard for secure transactions on the web. You'll recognize it by websites running on https:// instead of http://. To use it, you need to buy an SSL Certificate and add it to your hosting environment. Some hosting providers offer it as a service, whereas others just point to third parties offering SSL Certificates, like for instance, RapidSSL (https://www.rapidssl.com) or VeriSign (http://www.verisign.com), currently owned by Symantec.

We'll not offer a complete set of instructions on using SSL here, which is beyond the scope of this book. However, it is good to know when you'll need to pay attention to SSL. There can be two reasons to use an SSL certificate:

  1. You are accepting payments directly on your website and may even be storing credit card information. In such a case, make sure that you are securing your store by using SSL. On the other hand, if you are only using third parties to accept payments, like for example, Google Checkout or PayPal, you do not have to worry about this part. The transaction is done at the (secure part of the) website of your payment service provider and in such a case you do not need to offer SSL.

  2. However, there's another reason that makes using SSL interesting for all shop owners: trust. Regular shoppers know that https:// connections are secure and might feel just a bit more comfortable in closing the sale with you. It might seem a little thing, but getting a new customer to trust you is an essential step of the online purchase process.