Book Image

Magento : Beginner's Guide - Second Edition

Book Image

Magento : Beginner's Guide - Second Edition

Overview of this book

Magento is one of the most powerful, flexible, and customizable e-commerce systems. It offers you the ability to create and manage a profitable online store. As your online store grows, you can be sure that this robust e-commerce system can handle your needs. However, getting started with Magento can be difficult without the right guidance.Magento Beginner's Guide - Second Edition provides guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.Magento Beginner's Guide - Second Edition guides you through the installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders. You will start with installing Magento on a hosting provider or on your local machine for testing purposes. From there, you will learn everything Magento has to offer, from working with products to adding additional functions.After installing Magento, you'll learn how to set up your first store and add multiple stores in the same environment. One of Magento's strengths, the product catalogue, will also be discussed thoroughly. From there we'll continue to set up payment and shipping methods. You'll learn to use themes to give your store the look and feel you need. As well as that, you'll start using extensions to expand Magento's functionality and you'll learn to process your first orders.You will learn to customize the default Magento storefront so that it becomes your personalized store and also about Magento's directory structure and find out where some of the elements of a store are customized. As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book, you should have a complete, working online store.
Table of Contents (19 chapters)
Magento Beginner's Guide Second Edition
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Index

What you need to know


Although Magento is preconfigured to immediately start entering your products, we recommend that you take some time to think about your product catalog before you do so. Of course it's easy to just start and see where you'll end up, but if you are serious about setting up your store, you must take some time to prepare it.

Let's first quickly have a look at the meaning of the various Magento keywords we'll use throughout this chapter:

  • Catalog defaults: These are the settings in Magento that influence the behavior of your products.

  • Product categories. This is the simplest one to understand. Your products will be put into a product category used for navigation purposes by your visitors and to create a logical structure of products throughout your store. As an example, a clothing store could have two main categories: men and women. Underneath those you would find shirts, trousers, underwear, and so on.

  • Product attributes: Simply speaking, these are the fields you'll use...