Book Image

Magento: Beginner's Guide

Book Image

Magento: Beginner's Guide

Overview of this book

Magento is one of the most powerful, flexible, and customizable e-commerce systems. It offers you the ability to create and manage a profitable online store. As your online store grows, you can be sure that this robust e-commerce system can handle your needs. However, getting started with Magento can be difficult without the right guidance.Magento Beginner's Guide - Second Edition provides guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.Magento Beginner's Guide - Second Edition guides you through the installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders. You will start with installing Magento on a hosting provider or on your local machine for testing purposes. From there, you will learn everything Magento has to offer, from working with products to adding additional functions.After installing Magento, you'll learn how to set up your first store and add multiple stores in the same environment. One of Magento's strengths, the product catalogue, will also be discussed thoroughly. From there we'll continue to set up payment and shipping methods. You'll learn to use themes to give your store the look and feel you need. As well as that, you'll start using extensions to expand Magento's functionality and you'll learn to process your first orders.You will learn to customize the default Magento storefront so that it becomes your personalized store and also about Magento's directory structure and find out where some of the elements of a store are customized. As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book, you should have a complete, working online store.
Table of Contents (19 chapters)
Magento Beginner's Guide Second Edition
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Index

Changing transactional e-mails


Transactional e-mails are informational e-mails sent by Magento. They are used, for instance, to let your visitors know about their placed orders, send password reminder e-mails, and to send product recommendations. Besides informing customers, they are also used to send store administrators updates such as low stock notifications. In this section we will only focus on the e-mails intended for customers.

In general, there are three things store owners want to change in transactional e-mails:

  • The logo used in the e-mails

  • The text inside the e-mails

  • The layout of the e-mails

The first and second should always be done as otherwise your store will be sending e-mails to your customers with Magento's logo and default texts. However, you can skip the third (recommended) as Magento's default layout for the transactional mails is usually fine to start with. If you do want to change the layout of the transactional mails, we suggest contacting somebody who has experience with...