When you are on a product page, the URL of every product always looks clean. The name in the URL makes it very SEO friendly.
In this recipe, we will explore the possibilities with URL rewrites in Magento and how it works.
Go to the Manage Products page from Catalog in the backend. Open a product and have a look at the URL key attribute. This recipe is based on the HTC Touch Diamond product.
In the next steps, the way you can change the URL of a product page is shown:
Find the appropriate product in the frontend and look for the URL. In this case, this will be
/htc-touch-diamond.html
.In the backend, change the URL key attribute to buy-now-htc-touch-diamond.
Reload the product in the frontend. The URL will change to the new one we have entered at the backend.