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  • Book Overview & Buying Learning Magento Theme Development
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Learning Magento Theme Development

Learning Magento Theme Development

By : Richard Carter
3 (2)
Buy this Book
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Learning Magento Theme Development

Learning Magento Theme Development

3 (2)
By: Richard Carter
Buy this Book

Overview of this book

This book is for web designers and developers with existing knowledge of CSS, HTML, and XML, who wish to learn more about Magento-specific theming techniques. Some knowledge of PHP may be useful, but is not necessary.
Table of Contents (10 chapters)
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Preface
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Preface
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What this book covers
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What you need for this book
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Who this book is for
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Conventions
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Reader feedback
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Customer support
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1
1. Introduction to Magento and Magento Themes
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1. Introduction to Magento and Magento Themes
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What is a Magento theme?
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Magento terminology
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Magento websites, stores, and store views
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Magento theme files
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Magento theme hierarchy
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Summary
2
2. Magento Theming Basics
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2. Magento Theming Basics
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Creating a new Magento theme
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Enabling a Magento theme
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Changing your Magento store's logo
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Customizing your store's favorites icon (favicon)
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Customizing Magento's product watermark image
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Customizing Magento's product placeholder images
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Using the Magento Template Path Hints
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Summary
3
3. Magento Templates
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3. Magento Templates
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Providing layout style for your Magento theme
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Customizing your Magento store's header
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Customizing Magento's search box
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Adding a static block to a Magento template
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Customizing your Magento store's footer
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Customizing your store's checkout and cart
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Summary
4
4. Magento Layout
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4. Magento Layout
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Adding local.xml to your Magento theme
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Using layout to change your default Magento page template
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Changing a page's layout using Magento's CMS tool
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Adding a static block to a page using the Magento layout
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Changing the ordering of blocks in Magento's sidebar
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Removing unnecessary blocks from Magento's sidebar
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Customizing the home page's layout
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Adding new product block to the home page
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Summary
5
5. Social Media and Magento
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5. Social Media and Magento
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Integrating a Twitter feed into your Magento store
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Integrating a Facebook Like Box into your Magento store
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Including social share buttons in your product pages
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Integrating product videos from YouTube into the product page
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Summary
6
6. Advanced Magento Theming
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6. Advanced Magento Theming
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Adding a custom print style sheet to your Magento store
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Using locales to translate phrases in your store
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Using Google Web Fonts and @font-face
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Styling Magento's layered navigation
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Creating a custom 404 "not found" error page
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Using snippets to enhance search engine listings
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Summary
7
7. Magento Theming for Mobile and Tablet Devices
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7. Magento Theming for Mobile and Tablet Devices
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Using CSS media queries to create breakpoints for different device widths
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Making images responsive for your Magento theme
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Developing responsive navigation
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Adding mobile icons for Windows and Apple devices
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Summary
8
8. Magento E-mail Templates
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8. Magento E-mail Templates
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Working with Magento e-mail templates
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Changing the e-mail template logo
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Changing the color scheme of your Magento transaction e-mail templates
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Altering variables in Magento e-mail templates
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Adding a static block to a Magento transactional e-mail template
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Integrating the MailChimp subscription form into your Magento store
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Integrating the Campaign Monitor subscription form into your Magento store
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Summary
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Index
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Index

Using snippets to enhance search engine listings

Rich snippets are an enhanced way of providing information about the type of content on your website to search engines.

For example, rich snippets can allow search engines such as Google to display product ratings on the search engine results page, such as the Google search engine listing for a product on www.lego.com highlighted at the bottom of the following screenshot (below the paid advertisements):

Rich snippets on the website allow Google to display the star rating for the product alongside the overall rating and number of reviews.

Tip

For more information on rich snippets, visit https://support.google.com/webmasters/answer/99170.

To implement the ratings-rich snippet, copy the summary.phtml file in the app/design/frontend/base/default/template/review/helper/ folder to app/design/frontend/default/m18/template/review/helper/, and open it to include the following highlighted code:

<div itemprop="aggregateRating" itemscope itemtype="http...
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Learning Magento Theme Development
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