E-mails related to your e-commerce website don't stop at order e-mails to customers, although e-mail marketing can play an important role in encouraging repeat orders and generating new business for your store.
One popular e-mail marketing system is MailChimp, and you can create a static block on your store and use this throughout your store to entice customers to subscribe for offers and articles on your chosen sector.
Tip
Alternatively, you can synchronize your newsletter subscribers through Magento using the MailChimp plugin for Magento at http://connect.mailchimp.com/integrations/magento.
Firstly, you will need to get the HTML for MailChimp's subscription form: log in to your account on http://mailchimp.com and navigate to Lists. From here, select the Signup forms option from the dropdown next to your chosen client, as shown in the following screenshot:
Next, click on the Select button beneath the Embedded forms option:
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