So far, we've seen how we can customize the appearance and position of the tooltips that the PowerTip plugin helps us create. However, we've only used these tooltips to display text, namely, the text we've placed inside an element's title attribute. We have a lot more powerful options though. We can load just about any content we want in our tooltips. Let's take a look at how we can load content from somewhere else in the HTML document into our tooltips.