Magento's real power comes from its ability to adapt and accommodate almost any type of online selling needs. We will go through the most important backend configurations that you need to review when setting up a new Magento store. As you'll see, there are many settings. However, the more you know about how they affect your store, the more productive your selling opportunities can be.
The various configurations we are going to discuss are contained within two main navigation menus: Stores and System. First, let's explore the Stores menu.
Tip
For now, we will approach configurations as if you have a single Magento store front. Setting up and configuring multiple stores in a single installation will be covered in Chapter 3, Catalogs and Stores.
