Many modern themes built for Magento by some of the more ingenious theme developers add configuration panels to your Magento store backend. These configurations allow you more choices in terms of fonts, colors, and layout.
If you've ever shopped for a Magento theme, you must have found many that have great-looking demos. Some are even specific to different verticals, such as apparel, furniture, or electronics.
Based on our experience, it's best to find a theme that is not specific to a particular product type but rather provides you with a solid foundation to create your own brand design. When analyzing theme possibilities, look for themes:
With the kind of customizations you need
That support Magento best practices for theme design, honoring Magento's fallback methodology
That allow customization for different devices, such as desktops, tablets, and mobiles
That provide support and regular updates to address any bugs