Most modern platforms, whether for e-commerce or not, have some function to manage static pages, which are the unchanging and nonproduct related pages. This feature is called Content Management System (CMS). While many don't immediately associate e-commerce with CMS, the ability to manage the static pages of your site is just as important as the ability to manage the products you offer. For this reason, Magento 2 has a fairly robust CMS capability.

In most online stores, you will find static pages used for:

Of course, not all stores have all these pages.

The kinds of pages you add to your store should be considered as important chance to communicate your brand's value, experience, and trustworthiness to your customers. Even a "dry" page such as your site terms and conditions provides a sense of propriety and professionalism to...