Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.

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Learning Magento 2 Administration
Cyndi Williams
May, 2016 | 300 pages
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Table of Contents (16 chapters)
Learning Magento 2 Administration
Learning Magento 2 Administration
Credits
Credits
About the Authors
About the Authors
About the Reviewer
About the Reviewer
www.PacktPub.com
www.PacktPub.com
Preface
Preface
Free Chapter
1
Introducing Magento 2
Introducing Magento 2
A store owner's primer
What's new in Magento 2
Using Magento for e-commerce
What you need to succeed with Magento
Summary
2
Settings and Configurations
Settings and Configurations
Introducing the Magento 2 backend
Key system configurations
Summary
3
Catalogs and Stores
Catalogs and Stores
The Global-Website-Store methodology
Creating categories
Creating Website and Store entities
Configuring Store information
Accommodating multiple languages
Configuring multiple currencies
Summary
4
Preparing to Sell
Preparing to Sell
Understanding the checkout and payment process
Payment methods
Shipping methods
Customer groups
Managing taxes
Managing orders
Summary
5
Products
Products
Product types
Product attributes
Creating products
Managing inventory
Pricing tools
Autosettings
Other product selling opportunities
Summary
6
Themes
Themes
Theme hierarchy
Assigning themes
Adding branding elements
Third-party themes
Summary
7
Content and SEO
Content and SEO
Managing CMS pages
Using blocks and widgets
SEO meta fields
The SEO checklist
Summary
8
Promotions and Communication
Promotions and Communication
Store promotions
Newsletter subscriptions
Transactional e-mails
Summary
9
Security and Administration
Security and Administration
Using SSL encryption
Securing your server
Configuring user permissions
Magento indexing
Optimizing your store
Summary
10
Startup Checklist
Startup Checklist
Setting up product catalogs
System configuration tasks
Finalizing products
Adding content
Editing communications
Securing your store
Summary

The SEO checklist

As you prepare your site for launch—and beyond launch—take the time to address each important SEO feature in Magento. Take a look at this checklist:

  • Meta title fields: Enter a title no longer than 50-60 characters. Any more will be truncated when displayed in search results. Including your company name is nice but not critical; the customer is looking for a specific product. Use your company's name on the home page meta title, and they'll find you if they search for your brand. If customers shop by SKU, include the SKU or part number in the title.

  • Meta description fields: Describe your product in 150 characters or less. Use action verbs and strong adjectives, such as Save 20% on Yoga gear today! Top quality, 100% guarantee, and free shipping or Premium 48-inch Yoga ball. Great durability, hypoallergenic material. Guaranteed. Free shipping.

  • Meta keywords: Meta keywords are no longer given any ranking weight by search engines. However, it doesn't hurt to include at least the...

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