Magento provides you, the store owner, with powerful tools to promote products, offer discounts and reward certain customers, power that may seem complicated but, with a bit of practice, can help stimulate sales.
Your communication with customers is very important as any contact with a purchaser is a reflection of your brand. It's not a hyperbole to say your reputation demands as much on how well you speak with your audience as it does on the products you sell.
In this chapter, we explored:
Creating promotional discounts and pricing rules
Managing newsletters and subscribers
Modifying outgoing e-mails.
With these skills well in hand, you can significantly impact the success of your store.
In our next chapter, we will discuss ways to add security to your store as well as administrative tasks that will improve your store's performance.