The most frustrating aspect of running an online store is that it's physically impossible to personally pitch our product to each and every e-commerce visitor. It is therefore crucial that our product page contains as much persuasive material and useful information as possible.
One of the simplest and most beneficial ways to get across the sheer quality of our product is through good product photography.
The following are a few guidelines on how best to go about adding product photography to the product page:
The main product image should be large—at least 25 percent of the main content column width
The image should be of high quality and an option for the user to zoom-in or expand the image should be provided
The image should be in context (for example, a wooden dining chair should be situated on the floor next to a dining table, not floating in space)
If you provide multiple color choices, or your product comes bundled with accessories, provide an image...