The main aim when using social sharing buttons on a website is to allow visitors the option of sharing our page/website within their own social circle. In turn, this would lead to the possibility of other like-minded web users being made aware of and possibly visiting our website.

As shown in the preceding section, there is evidence to suggest social shares (or signals) are becoming a search engine ranking factor. The number of social shares being representative of a vote for our web page is similar to how links are treated by search engines currently.

There have been mixed opinions on whether or not social widgets are applicable to product pages; however, due to the release of product-specific social tags, such as Twitter product cards and Open Graph, the relevance is now clear.

With these two simple implementations, it's now easy to add...