Although not necessarily an SEO factor, we should look at a few simple techniques to optimize the Magento checkout process so that the increased traffic we are receiving has the best chance of converting into sales.
As mentioned previously, the primary goal for optimizing our Magento store should be to increase sales; once we have a steady flow of visitors to our website, we should practice CRO (conversion rate optimization) in order to maximize the chances of a customer purchasing a product.
Note
For an excellent breakdown of common e-commerce CRO factors, please take a look at the following Holy Grail on moz.com: goo.gl/NeuFq3.
When we are talking about distractions on the checkout, we are talking about any feature that may take our customer away from the payment page. The last thing we want is for all of our hard work in getting a customer to the checkout to be wasted when they decide to browse another category and then never return to pay for their...