In this chapter, we've given you the skills you need to manage your website moving forward, and introduced some tools you can use to help do this while out and about. By now, you should hopefully be seeing activity on your website, through site visits, form submissions, purchases, and/or comments. Over the coming weeks, it's a good idea to keep an eye on your Squarespace Metrics and/or Google Analytics to look for any anomalies in the data, and to generally learn how your site is being used in the real world: this may not match your expectation or original plans. Analyze the data and think about whether you can improve your website's navigation, content, or functionality to make it even better than it is right now.

There are always ways to improve websites, and some of the techniques fall outside what you can do with the standard Squarespace tools. In the next chapter, we'll cover some of the more advanced techniques for enhancing your website, such as adding custom code or embedding...