In this chapter, you've focused on optimizing your site to get search engines to notice its content and to entice people to explore it and to visit your site regularly. However, the best way to improve your sites visibility is to get to know your visitors really well. Where do they come from? What search words do they use to end up on your site? What are the articles they favor? A great free tool to help you discover all there is to know on your site traffic is Google Analytics.

Using Google Analytics will help you understand what makes your visitors tick and can make it easier to effectively adapt your content, the language, the keywords you use, and even your choice of subjects to what your visitors care for. It's easy to use Google Analytics to analyze Joomla sites, and it's free. Make sure to get an account at www.google.com, then go to www.google.com/analytics and sign up for this service. Add the domain you want to keep track of. Google...