Traditional marketing tools and the options available in the edX Marketing Portal are a fitting first step in promoting your course. However, social media gives you a tremendously enhanced toolkit you can use to attract, convert, and transform spectators into students.

When marketing your course with social media, you will also simultaneously create a digital footprint for yourself. This in turn helps establish your subject matter expertise far beyond one edX course. What's more, you won't be alone; there exists a large community of edX instructors and students, including those from other MOOC platforms already online.

Take, for example, the following screenshot from edX's Twitter account (@edxonline). edX has embraced social media as a means of marketing and to create a practising virtual community for those creating and taking their courses.

Likewise, edX also actively maintains a page on Facebook, as follows:

You can also see how active edX's YouTube channel is in the...