Book Image

Sitecore Cookbook for Developers

By : Yogesh Patel
Book Image

Sitecore Cookbook for Developers

By: Yogesh Patel

Overview of this book

This book will get you started on building rich websites, and customizing user interfaces by creating content management applications quickly. It will give you an insight into web designs and how to customize the Sitecore architecture as per your website's requirements using best practices. Packed with over 70 recipes to help you achieve and solve real-world common tasks, requirements, and the problems of content management, content delivery, and publishing instance environments. It also presents recipes on Sitecore’s backend processes of customizing pipelines, creating custom event handler and media handler, setting hooks and more. Other topics covered include creating a workflow action, publishing sublayouts and media files, securing your environment by customizing user profiles and access rights, boosting search capabilities, optimising performance, scalability and high-availability of Sitecore instances and much more. By the end of this book, you will have be able to add virtually limitless features to your websites by developing and deploying Sitecore efficiently.
Table of Contents (20 chapters)
Sitecore Cookbook for Developers
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
Index

Automating the engagement plan


An engagement plan is a predefined plan that lets you control how your website interacts with visitors. You use engagement plans to nurture relationships with your visitors by adapting personalized communication based on which state the visitors are in.

For example, a marketing team needs to automate an engagement plan that when any user downloads the product brochure, visitors should be added to an engagement plan automatically. If this user has not subscribed to a newsletter and has some engagement value points, send them an e-mail to encourage them to subscribe for the newsletter. In this recipe, we will achieve two things—automating visitor enrollment in the engagement plan on downloading a brochure and sending an e-mail to them if they don't subscribe to the newsletter.

Getting ready

For this recipe, create and deploy a goal, Subscribed Newsletter. We will also use the Downloaded Brochure and Visited Featured Products goals that we already created in the...