Before getting started, it pays to spend some time planning your site. We're going to build a bookstore, which will also sell intangible products such as event tickets and downloads.
While planning your store, think about:
The products you're selling.
How you're going to categorize them (that is, the departments in your store).
Whether you'll use any tags (for example, I'll categorize my books by topic, but I'll have tags for e-books, paperbacks, and more).
Whether your products are physical, virtual, and/or downloadable. I'll explain these in more detail as we work through the chapter.
Take some time to work through your products and identify how best to structure your store to encourage people to buy them.