Book Image

Practical UX Design

By : Scott Faranello
Book Image

Practical UX Design

By: Scott Faranello

Overview of this book

Written in an easy-to-read style, this book provides real-world examples, a historical perspective, and a holistic approach to design that will ground you in the fundamental essentials of interactive design, allow you to make more informed design decisions, and increase your understanding of UX in order to reach the highest levels of UX maturity. As you will see, UX is more than just delighting customers and users. It is also about thinking like a UX practitioner, making time for creativity, recognizing good design when you see it, understanding Information Architecture as more than just organizing and labeling websites, using design patterns to influence user behavior and decision making, approaching UX from a business perspective, transforming your client’s and company’s fundamental understanding of UX and its true value, and so much more. This book is an invaluable resource of knowledge, perspective, and inspiration for those seeking to become better UX designers, increase their confidence, become more mature design leaders, and deliver solutions that provide measurable value to stakeholders, customers, and users regardless of project type, size, and delivery method.
Table of Contents (15 chapters)
Practical UX Design
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
Index

Essential mindset for Creativity


 

"Telling people how to be creative is easy; it's only being it that's difficult."

 
 --John Cleese

In 1991, comedian and actor John Cleese presented a talk on creativity, providing insight into the creative process along with a recipe for achieving it. Citing research and his own experience as an entertainer, Cleese humorously presented creativity in a very compelling and entertaining way, interspersing his talk with numerous jokes and anecdotes that kept the audience both engaged and thoroughly amused.

During his talk, Cleese emphasized that creativity is not a skill, but rather a "way of operating", and a way of allowing ourselves to be aware and awake to opportunities in any setting and at any moment. Like the UX mindset, creativity is also a way of operating, allowing ideas and solutions to come forth that we might have otherwise missed or misunderstood. This can easily happen in a work setting where we are more often focused on messing up than being messy...