Book Image

Practical UX Design

By : Scott Faranello
Book Image

Practical UX Design

By: Scott Faranello

Overview of this book

Written in an easy-to-read style, this book provides real-world examples, a historical perspective, and a holistic approach to design that will ground you in the fundamental essentials of interactive design, allow you to make more informed design decisions, and increase your understanding of UX in order to reach the highest levels of UX maturity. As you will see, UX is more than just delighting customers and users. It is also about thinking like a UX practitioner, making time for creativity, recognizing good design when you see it, understanding Information Architecture as more than just organizing and labeling websites, using design patterns to influence user behavior and decision making, approaching UX from a business perspective, transforming your client’s and company’s fundamental understanding of UX and its true value, and so much more. This book is an invaluable resource of knowledge, perspective, and inspiration for those seeking to become better UX designers, increase their confidence, become more mature design leaders, and deliver solutions that provide measurable value to stakeholders, customers, and users regardless of project type, size, and delivery method.
Table of Contents (15 chapters)
Practical UX Design
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
Index

Applying creativity to UX design


Now that we've looked at creativity and the conditions necessary to manifest it, let's see how they hold up in real-world work environments where speed, efficiency, and decision making are the highest priority, sometimes higher than the concern for customer/user satisfaction. In other words, how do we create the open mode in an environment designed for closed mode thinking most of the time?

To visualize this, here are two images that come to mind with regards to closed and open modes. Can you guess which is which?

In the preceding image, development teams are focused on efficiency, production, and deadlines more so than on customer/user needs.

Here is another image:

Here we see creativity personified, where the conditions for being in the open mode seem to come to life all at once. In this image there appears to be a playful, cohesive team in a dedicated space where play and improvisation abounds. There also appears to be total freedom to try, test, imagine...