Book Image

Practical UX Design

By : Scott Faranello
Book Image

Practical UX Design

By: Scott Faranello

Overview of this book

Written in an easy-to-read style, this book provides real-world examples, a historical perspective, and a holistic approach to design that will ground you in the fundamental essentials of interactive design, allow you to make more informed design decisions, and increase your understanding of UX in order to reach the highest levels of UX maturity. As you will see, UX is more than just delighting customers and users. It is also about thinking like a UX practitioner, making time for creativity, recognizing good design when you see it, understanding Information Architecture as more than just organizing and labeling websites, using design patterns to influence user behavior and decision making, approaching UX from a business perspective, transforming your client’s and company’s fundamental understanding of UX and its true value, and so much more. This book is an invaluable resource of knowledge, perspective, and inspiration for those seeking to become better UX designers, increase their confidence, become more mature design leaders, and deliver solutions that provide measurable value to stakeholders, customers, and users regardless of project type, size, and delivery method.
Table of Contents (15 chapters)
Practical UX Design
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
Index

One more thing…


The case studies shared in this chapter detailed projects in which stakeholders asked UX for assistance with specific problems. However, this approach is not just reserved for when someone comes to you for help. One of the most exciting aspects of this business-focused approach to UX is that you can use it to find opportunities more easily than ever before.

Here are some steps to get you started:

  • Begin by researching areas within your company or other companies that interest you, such as the company's customer-service team or a software application used by the sales team or some other group.

  • Think about the stakeholders/clients you have worked with in the past. What business improvements can you identify for them that would provide value if they were improved?

  • Ask these same stakeholders to share with you the problems or pain points they are currently experiencing, letting them know that working with UX can improve business results relatively quickly.

  • Look at Web and mobile...