Selling online begins with your products. Your products have to be presented well and in logical categories. Furthermore, Magento gives you additional, powerful tools for promoting your products to potential customers.
In this chapter, we learned how catalogs and categories relate to each other, and to your stores, and the different types of products that can be sold in a Magento store. We also went in-depth into how to create and manage attributes and attribute sets and discussed inventory management configurations. Finally, we learned a shortcut for configuring product imports.
Getting a handle on how the complexity of categories and products in Magento work is actually one of its greatest strengths and puts you in a better position to leverage the remaining topics in this book towards encouraging more sales from your visiting customers. Next, we turn our attention to grabbing attention: how to theme your Magento store.