As customers make purchases in your store, Magento sends — based on your configurations — a number of e-mails to notify customers about their purchases. There are also e-mails for recovering passwords, creating accounts and more.
Magento installs some basic templates for all these transactional e-mails. You can create new e-mail templates to use for your stores that reflect your branding and messaging. In Magento 2, this is quite easy to do.
Tip
Many new Magento store owners will simply use the default e-mails that are installed with Magento. While these e-mails are not bad, you should invest the time to modify each to meet your specific brand and design.
When you first go to Marketing | Email Templates, you'll see an empty list. That's normal. The base templates installed with Magento will not appear in this list — but they are there, nonetheless. E-mail templates can also be included in Magento themes added to your installation. These will also not show in the list, but...