As with most e-commerce platforms, Magento's management of non-product content lacks some of the more robust features of a dedicated content management system (CMS) – such as WordPress, Business Catalyst, or Joomla. However, to its credit, Magento does provide a versatile system that takes into account the possible need for unique content for each of your stores.
As you would expect, the area of the backend for managing the CMS functions of Magento is under the Content menu. This area includes sections for managing Pages, Blocks, and Widgets, as shown in the following screenshot:
Before we dig into each of these items, it's important to recall our discussion about blocks in Chapter 4, Designs and Themes. Whether configuring a page, or placing a static block or widget, Magento builds the final results by assembling blocks of information.