When you acquire a new customer, it makes great sense to keep them interested in your offerings so that they will return again to make a purchase from your online store. The Cost of Acquisition for a sale is far less with a repeat transaction.
Magento 2 is able to help you keep your brand in front of your customers with basic email newsletter tools. With these tools you can:
Allow customers to subscribe
Create newsletter templates
Schedule the sending of your newsletter
Manage your subscribers
Tip
Magento will be the first to admit that their newsletter tools are pretty basic. If you want to be more sophisticated in how you construct your newsletters, segment your customers, and more, you should consider a more robust third-party tool. We use MailChimp (http://www.mailchimp.com), a leading email system that makes it easy to manage campaigns. It's fun to use, as well.
For connecting your Magento 2 store to MailChimp, we recommend the MageMonkey for Magento 2 extension (http://store.ebizmarts...