We covered a wide range of material in this first chapter. We covered all the major disciplines within on-page optimization: body content, title tags, meta tags, heading tags, and code quality and load speed. We examined lower-weight SEO factors such as image filenames, alt tags, text attributes such as bold and underline, outbound links, and discussed the benefits of larger websites with regularly freshened content. Finally, we examined over-optimization and how to avoid it, and delved into the fundamental principles of conversion science.

Now, we are ready to put these core concepts into practice, as we learn to take WordPress' innate functionality to the next level.