The process of setting up an account with Google's Search Console (formerly Google Webmasters, and formerly Google Webmaster Tools) has already been covered earlier in this book, along with a basic overview of the different tools available. Now, we are going to go into a bit more detail, and show you how to use Google Webmaster Tools to obtain information that you can use to improve your website.
The Search Console now shows you data on what search queries users entered in Google search to find their way to your website. This is valuable: it teaches you what query terms are effectively delivering customers. To see the report, expand Search Traffic on the left navigation menu and select Search Analytics. The following report will display:
Examine the top queries that Search Console shows you are getting traffic for, and add them to your list of keywords to work on, if they are not already there. You will probably find...