Book Image

WordPress Search Engine Optimization- Second Edition

Book Image

WordPress Search Engine Optimization- Second Edition

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Knowing what WordPress already does for your SEO


Now, we will turn to what WordPress accomplishes naturally for your SEO efforts. Luckily, WordPress handles much—but not all of the nuts and bolts of search engine optimization naturally. WordPress has an innate economical architecture that generates lean and fast-loading code that search engines love. It enjoys respect and familiarity among search engines, which aids in search spidering. It is a speedy platform that lets you build bigger and better sites in less time. RSS feeds are built in, so you can reach more readers quite easily. WordPress automatically builds keyword-rich URL strings for further SEO benefit. And WordPress effortlessly builds reliable text-based navigation. We'll handle each of these elements in turn and learn how to harness these strengths for maximum benefit.

Understanding WordPress' economical architecture

WordPress employs sound economical architecture to display pages reliably and quickly. In the early days of HTML...