WordPress is ready-made for collaboration, contribution, and community building—the 3 Cs that can transform a stale, static website into a vibrant web-based community. Two key collaborative features, User Roles and the Commenting System, keep both new and returning visitors engaged with your website.

When thinking about search optimization, it is tempting to focus only on the competitive grind of search ranking positions, and not focus on user retention and user loyalty. A strong position in search results will certainly bring new customers, but always think of ways to keep your visitors engaged to your website, and hence to your products and services. A first-time user of your website is a visitor, but on their second visit they become a potential customer.

WordPress incorporates several collaborative and community features that can help you engage your visitors, interact with your customers, and even procure...