It's important to understand the distinction between short tail keywords and long tail keywords. The difference is simple: a short tail keyword is a short, one or two-word search phrase. A long tail keyword is a three, four, five-word, or longer keyphrase. An example of a short tail keyword would be Dallas restaurant, where an example of a long tail keyword would be Top-rated West Dallas pizza. As you might suspect, long tail keywords are almost always searched in much lower volumes than their short tail counterparts. However, long tail keywords possess important and valuable advantages over short tail keywords, as we will learn.