Book Image

WordPress Search Engine Optimization- Second Edition

Book Image

WordPress Search Engine Optimization- Second Edition

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Configuring WordPress to generate meta descriptions


In the default setup, WordPress does not generate meta descriptions. In some WordPress templates, however, designers trigger WordPress to generate meta descriptions from either the Page/Post excerpt (but you'll have to remember to create excerpts for all Posts and Pages) or from the body text of the Post or Page. Obviously, having no meta description tags for Pages and Posts is not ideal in a search environment, and generating the tags from body text isn't much better.

So, we again recommend the must-have plugin, WordPress SEO by Yoast. The following screenshot shows the WordPress SEO plugin in use on a Post edit page. This plugin adds two handy features: an automatic character counter is displayed just under the Meta description edit field, and a Snippet Preview that lets you craft meta descriptions of precise length: