Book Image

WordPress Search Engine Optimization- Second Edition

Book Image

WordPress Search Engine Optimization- Second Edition

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

A dead HTML element – meta keyword tags


Google does not make use of the keyword meta tags in determining web ranking. Google has stated this publicly on several occasions, case closed!

Despite this clarity (which we do not always get from Google), webmasters and even SEO bloggers still cling to the outdated concept of keyword meta tags. And you can still find webmasters mindlessly stuffing hundreds of terms into keyword meta tags in an effort to improve rankings. It has been over ten years since that technique was good for even a mild bump in rankings.

True, some smaller search engines still employ the keywords tag in ordering search results. Notably, Bing publicly acknowledges that it still makes use of keyword meta tags in ordering search results, but warns that because of historic abuse, they'll not give keyword tags much weight. Bing's Product Manager, Duane Forrester, put it this way in a blog post, Getting it right is a nice perk for us, but it won't rock your world. Abusing meta keywords...