Book Image

WordPress Search Engine Optimization- Second Edition

Book Image

WordPress Search Engine Optimization- Second Edition

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Transcending bland, keyword-rich titles


Sure, it's great to have keyword-focused titles, but many websites employ page titles that are little more than a bland keyword repository. Such titles can often rank well in search, but do little to engage users. An over-emphasis on keywords can often lead to headings, titles, and text that reads awkwardly, which is not ideal. Let's take a look at one of our finely-crafted pages to see the techniques we are employing to not only earn high search rankings but also to engage visitors and turn them into customers:

There is a wealth of sophistication taking place in the prior page. The page ranks amazingly well in Google within positions 1, 2, or 3 for WordPress SEO company and WordPress SEO service. The competition for those phrases is fierce.

First, let us look at whether the headlines and the page are keyword-aware, and we can see that they are! The h1 tag, The Ultimate WordPress SEO Company/Service: TastyPlacement has all our target keywords included...