The tone you use when writing your content will depend on the type of site, as well as your target audience. If you are running a personal blog, the tone can be more casual than if you run a business website. People expect businesspersons to act professionally. This requires a more formal writing style, that has a polished tone.

For a personal website or blog, you can write the same way you would talk to a friend. This will give your site a casual tone, which can help you connect with your readers. They start to feel like they know you because you relate to them in the same way, that you would if you were talking face to face. If you write like you talk, your voice will come through and reflect your personality. This makes it easier for your readers to like you, and they will be more likely to become regular readers, perhaps even adding to the discussion by posting comments of their own.

When writing for a business or professional website, imagine that you are...