Setting up the proper structure for your content not only makes it easier for your visitors to find what they're looking for, but it also helps the search engines find and index your content. Although both categories and tags can be used to organize your content, they are not the same thing. Categories break your website into sections that organize your site in a hierarchy, making it easier for users to locate information related to a certain topic through WordPress' built-in navigation. Tags, on the other hand, are free-form identifiers. The tags you use for a given post usually include the primary keyword, as well as any secondary or long tail keywords you hope to be able to rank for with that WordPress Post.
WordPress Search Engine Optimization- Second Edition
WordPress Search Engine Optimization- Second Edition
Overview of this book
WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business.
WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
Getting Started – SEO Basics
Optimizing WordPress for SEO
Researching and Working with Keywords
Understanding Technical Optimization
Creating Optimized and Engaging Content
Link Building
Using Social Media
Avoiding Black Hat Techniques
Avoiding SEO Mistakes
Testing Your Site and Monitoring Your Progress
WordPress SEO Plugins
Other SEO Resources
Index
Customer Reviews