Getting other websites to link to your site is an essential part of the link building process. You need to find other sites in the same niche as yours to link to you, because this makes it appear that your site has built up some trust among other website owners and it helps build authority with the search engines. However, there are right and wrong ways to go about asking for links. Here are some tips to help you get it right.
Don't write to completely unrelated sites asking for links. Would you want links to a beekeeping site on your weight loss site? Most website owners want to link only to content that they feel will be valuable to their readers. For this reason, you should only request links from related sites. You can find other sites in your niche easily enough. Just type one of your main keyword phrases into Google. Yes, these sites are your competition, but they are also potential sources of links...