In this chapter, we looked at how to harness the growing power of social media to extend and supplement your website presence. We learned how social media is changing the nature of search as more users turn to social networks and specific web properties to find information. We examined the concept of getting your content to go viral, as well as, how to create and publish content so that it catches fire within the social community.

We learned how to employ the big three social media sites for business owners, LinkedIn, YouTube, and Facebook, and how to set up accounts and maximize their potential. We learned about some powerful WordPress plugins that can help you connect your WordPress site to these social networking websites, and extend the reach of your website farther than before.

We discovered how to harness social bookmarking sites such as Digg and StumbleUpon to stretch your website and brand's reach even further. Finally, we examined how to make the most of video content and...