Book Image

WordPress Search Engine Optimization- Second Edition

Book Image

WordPress Search Engine Optimization- Second Edition

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Flash, JavaScript, image links, and other non-readable content


Search engines do not read the text in images and do not reliably read JavaScript navigation and Flash files. Also, the iPad doesn't support flash. Presenting non-readable content to search spiders is a fundamental error that must always be avoided, even at the expense of a website's appearance. Google Webmaster Guidelines dictate:

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Try to use text instead of images, to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the ALT attribute to include a few words of descriptive text.

Despite the clear logic and strong dictates of this rule, this is an area where uninformed web designers can often undermine their clients' rankings. Flash-based websites are sometimes the worst offenders, because they often...