Over-optimization refers to the excessive use of optimization techniques, that ultimately yields either penalization or poor rankings. We've touched on over-optimization throughout this book, and it always remains a danger if one is actively optimizing and promoting a site. A good way to think about over-optimization is Unnatural optimization. Put another way, the search engines want to present search results that represent naturally-written content. They don't want to display content that specifically manipulates rankings. For example, would it be natural that an article on Houston apartments would have the phrase Houston apartments repeated 20 or 30 times in the article? Of course not. This is where the over-optimization component of the search engines' algorithms come into play.
WordPress Search Engine Optimization- Second Edition
WordPress Search Engine Optimization- Second Edition
Overview of this book
WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business.
WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
Getting Started – SEO Basics
Optimizing WordPress for SEO
Researching and Working with Keywords
Understanding Technical Optimization
Creating Optimized and Engaging Content
Link Building
Using Social Media
Avoiding Black Hat Techniques
Avoiding SEO Mistakes
Testing Your Site and Monitoring Your Progress
WordPress SEO Plugins
Other SEO Resources
Index
Customer Reviews