Book Image

Exploring Experience Design

By : Ezra Schwartz
Book Image

Exploring Experience Design

By: Ezra Schwartz

Overview of this book

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface

Form and function


The first dimension we explore continues to be a topic of heated debates among designers, critics, and the public. The question at the center of the debate is how important is design to the overall experience? Or, in other words, which is more important--form or function?

This is of course a "chicken or egg" kind of a question, one for which right or wrong are contextual to each specific instance. But it is the process of trying to answer the question that is tremendously important, because the debate challenges accepted views of design's mission and principles, and fuels the advancement of theoretical and practical topics across all design disciplines. It is an interesting dilemma, but first, to some basic definitions:

  • Function: It is about how well does a product perform what it is supposed to do. Experiencing a function is often associated with the gap between our expectations from the product, and its actual performance. For example, a phone is meant to enable a user...